ADMISSION PROCESSES
CLIENT
Tecnológico de Monterrey
INDUSTRY
Education
AGENCY
Usaria, 2024
OVERVIEW
The Institution aims to enhance the admissions process for students, ensuring a seamless and welcoming experience
MY ROL
As a Lead of this project, I was responsible for understanding the business needs and designing the roadmap accordingly, as well as overseeing the overall experience strategy and website design.
I led the UX efforts, which included designing and moderating workshops with stakeholders to align their voices with user needs. Additionally, I redesigned the Information Architecture and provided mentorship to my team throughout the project. During this period, I collaborated closely with a junior UX Designer and a UI Designer to achieve our objectives.
MY ROL
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Key Findings
Through 1-1 interviews combined with usability testing with various students and parents, we found that locating and understanding relevant information about the academic offerings was a challenge, which significantly influenced their decision to enroll.
Of the 37 participants we invited to the study, none were able to understand how to start their admission process; the site's labeling and navigation did not allow for understanding this process.
Item Title
The portal's navigation presented a high level of difficulty.
Item Title
The admission process lacked clear and easy-to-find instructions.
Item Title
Recommendations
Accessibility
Highlight a single access point for admissions on all program pages.
Information Design
Provide a clear, hierarchical step-by-step guide to avoid overwhelming students.
Information Architecture
Enhance navigation by linking program details to campus and admissions pages.
Business Value
By organizing and testing the navigation structure for the admissions process, we expect to increase effective leads by 90% for initiating the enrollment process with this institution
ALL PROJECTS
Finkargo
Bancolombia
Bancolombia
Colombian Government
THE CHALLENGE
Our challenge was understanding why students and parents encountered various issues in comprehending the admissions process.
Business Hypotheses
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Information overload.
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Irrelevant information.
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The information of the process is not easy to find.
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Information is not well-connected.
"Everything on Tec.MX has been approached from our institutional perspective, rather than considering what our audience wants or needs to achieve their goals."
—Stakeholder said—