ABOUT
HERE TO MAKE BIG IDEAS HAPPEN
I specialize in Strategic Design through User Research, enhancing business outcomes and delivering valuable insights.
MY EXPERIENCE
Viviam is a Senior UX Consultant and Product Designer with over 15 years of experience, specializing in Strategic Design through User Research. She leverages insights to drive strategic transformations, enhance business outcomes, and deliver user-centered solutions across industries such as finance, healthcare, and technology. Her expertise includes implementing DesignOps and ResearchOps to streamline design and research processes, ensuring efficient and scalable operations.
She has collaborated with organizations like Google, WhatsApp, and Tecnológico de Monterrey, leading cross-functional teams and crafting impactful design strategies. She has also held leadership roles in agencies such as McCann Erickson, MullenLowe SSP3, and J. Walter Thompson, where she directed strategic digital projects for global brands. With a proven track record in mentoring teams and fostering talent development, she excels in building collaborative environments that drive innovation.
Originally from Colombia, she is fluent in Spanish and proficient in English. She holds a degree in Audiovisual and Media Design with a focus on Interaction Design and has completed specialized courses in Cognitive Psychology and Leadership.
Strategic Design
Utilizing User Research and Prototyping to create user-centered solutions that drive measurable business value and innovation.
Leadership
Expert in guiding teams to craft intuitive and engaging user experiences that align with both user needs and strategic business objectives.
Passions
Advancing innovation, solving complex challenges, and mentoring emerging design talent to inspire creativity and foster impactful growth.
Collaboration
Building cross-functional partnerships to align stakeholders, foster shared vision, and drive transformative outcomes across teams and projects.