Hello,
I’m Viviam Avellaneda —a UX Consultant specialized in Strategic Design. I help organizations transform complex challenges into intuitive, human-centered solutions.
My work blends digital strategy, innovation, and User Research to drive meaningful impact and informed decision-making.
Services
Strategic Design & Research
Planning and executing end-to-end research that informs product and service decisions.
Value Proposition Testing
Validating business hypotheses through qualitative research and frameworks.
Organizational Transformation
UX maturity models, operational workflows, team capability mapping, and leadership workshops focused on commitment and performance.
ResearchOps & DesignOps Structuring
Designing systems and operational models tailored to the organization’s stage and culture.
UX Talent Evaluation
Assessing design teams through tailored evaluation tools and growth paths.
Mentorship & Team Coaching
Supporting UX professionals and guiding leadership through coaching practices.
Mapping UX Talent to Drive Team Growth
A structured evaluation framework to identify, activate, and grow UX capabilities across teams at Entel.
Telecom company in Latin America · 2025
Building ResearchOps from the Ground Up
Designing a scalable service to support research planning, execution, and impact — laying the operational foundation for organizational transformation through sustainable UX practices at Entel.
Telecom company in Latin America · 2025
Redesigning the Admissions Journey for Undergraduate Students
How we simplified the admissions experience at Tecnológico de Monterrey to support prospective undergraduate students in choosing and applying to their future university.
Tecnológico de Monterrey · México · 2024